Dads to look into proliferation of advertising billboards in CdeO



COUNCILOR Reuben R. Daba, chair of the City Council committee on social services, expressed concern over the proliferation of billboards along main roads and national highways. He said these cause serious urban problems in the city.


In his special report during the regular session Monday presided over by Vice Mayor Raineir Joaquin V. Uy, Councilor Daba said outdoor advertisements have brought dramatic changes in urban living since they are everywhere. The size and dimensions tend to block or obscure the natural view and scenic backdrop, skyline and cityscape, he pointed out.


“Though we understand the need to aggressively promote product and services, that is, graphic, vivid and bold on a massive scale to make people be aware of them,” he reported.


Daba cited the need to regulate advertising billboards for the benefit of small businesses and at the same time, for the city’s revenues.


“Dako kaayo og kasubo kay atong mga kaigsoonan nga naa diha sa mga sari-sari store gabayad gayud unya atong mga kaigsoonan nga dagko kaayo ang signage medyo dili kaayo sufficient sa atong panudlanan.” he stressed.


“Ug makahatag sila give and take lang kay dako kaayo na’g tabang sa atong social services,” he added.

As this developed, Councilor Daba proposed the amendment of the existing billboard ordinance.


“But at the same time take advantage of whatever revenue the city might derive from them as they undeniably have become a big industry,” he added.

Vice Mayor Uy referred the special report to the joint committees on ways and means and on finance, budget and appropriations chaired by Councilors George Goking and Edna Dahino, respectively. (JBD)