Visual Identify Guide of the CdeO brand up for OK

THE 18th City Council headed by Vice Mayor Raineir Joaquin V. Uy is set to adopt the official brand of the city.

This, after the City Council committee on trade and commerce and on tourism chaired by Councilors George S. Goking and Jay R. Pascual, respectively, favorably endorsed the Visual Identity Guide of the Cagayan de Oro brand as proposed by the Cagayan de Oro Trade and Investment Promotions Center (Oro-TIPC).

According to the Oro-TIPC, a brand is a symbol of what the city stands for and a way that it is distinguished from other cities.

For many years, Cagayan de Oro has been tagged as the City of Golden Friendship. The tag celebrates the city’s greatest asset, which is its people and hints at the golden advantage that the city offers, cited the Oro-TIPC.

This will be adopted as the official tag when the city launches its official brand, The Power learned.

In his letter to the City Council, Mayor Oscar Moreno cited that as the city rises on the world stage and expands its domestic and international reach, there is a need for the city to present itself in a unified, organized and immediately recognizable manner.

He said the brand relies on the long held epithet of Cagayan de Oro as the City of Golden Friendship and seeks to further cultivate its reputation as a city that is people-friendly and business-friendly. He said it reinforces the unspoken standard that citizens and local institutions have imposed upon themselves and continue to live by.

The city mayor said the Visual Identity Guide defines the impetus behind and the guidelines for the proper use and deployment of the city’s brand.